Working at building strong relationships - both internally with its experienced and dedicated team, and externally with its suppliers, clients and the industry - has been the key focus of principals, Norman Gladstone and Michael Shuster. As the portfolio grew over the years from a few select wines, to the extensive catalogue of products represented today by International Cellars Inc., one thing remained constant: high levels of service were always encouraged by one of the most knowledgeable and enthusiastic teams in the industry, many of whom have been with the company for years.
International Cellars is a company of experts with a passion for the industry and great creative flair when it comes to building successful sales & marketing programs. This is a company that listens to the needs of those it does business with, continuously improving its products and processes and building on its reputation for quality.
Norman Gladstone and Michael Shuster have served in the past as President and Vice President respectively of the Import Vintners and Spirits Association of British Columbia. Michael Shuster currently serves on the Board of Directors of the prestigious Vancouver Playhouse International Wine Festival. Both principals are enthusiastic proponents of the regional wine industry.